Siteimprove bloggen

Does my website really need to be accessible?

Posted by Mike Astrup Nygaard

tisdag 2 september 2014

We hear this question repeatedly, and the simple answer is ‘yes’. Ensuring website accessibility isn’t always easy, but it can be done and the results are always positive! Having an accessible website not only increases the amount of people who can view and use your website as intended, it also assists SEO efforts, aids website usability, and makes the world a better place!

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Topics: Tillgänglighet

Three things successful web managers do differently

Posted by Dave Schneider

tisdag 26 augusti 2014

What's the difference between a sub-par website manager and a successful leader who turns heads in the organisation and inspires their team members to excellence? I'll give you a hint: it isn't a fancy degree from a lofty university or a bottomless budget. The most successful web managers simply do three things differently than the average worker.

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Topics: Website Management

Identifying Key Performance Indicators and Micro Conversions on B2B Websites

Posted by Steve Hennigs

tisdag 19 augusti 2014

Many organisations struggle to find useful information in their web analytics software, end up ignoring the tool because of that fact. This blog and accompanying worksheet provide everything you need to begin tracking the most important data for your organisation and use it to make meaningful changes to your website immediately. 

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Topics: Webbanalys, Key Performance Indicators

En översikt av tekniska hjälpmedel

Posted by Kevin Rydberg

torsdag 14 augusti 2014

Assisterande tekniska verktyg används för att göra information på webben tillgänglig för människor både med och utan handikapp. Alla är inte medvetna om att framstegen inom området har varit så stora de senaste åren och att det finns otroligt många varierande verktyg där ute.

Förutom skärmläsaren så har det kommit en hel uppsjö av olika tekniker för att kunna tolka information på nätet.

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Topics: Tillgänglighet

Stop Chasing Emergencies and Be Proactive With Your Website

Posted by Dave Schneider

tisdag 12 augusti 2014

Everyone knows reactive marketing is ineffective, but far too many marketers are buried deep under a pile of emergencies to even think about strategic planning for their website. What do you do when your boss comes to your desk every day with another surprise task needing your immediate attention?

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Topics: Quality Assurance

Behöver min webbplats verkligen vara tillgänglig?

Posted by Jessica Anita O'Sullivan-Munck

onsdag 6 augusti 2014

Det är en fråga vi hör väldigt ofta och svaret är väldigt enkelt – ja. Vi vet att det inte alltid är en lätt uppgift att göra en webbplats tillgänglig, men det kan göras och konsekvenserna blir enbart positiva! Att ha en tillgänglig webbplats ökar inte enbart antalet besökare som kan visa och använda din webbplats som tänkt, det hjälper även till med SEO, tillför till upplevelsen och gör dig helt enkelt till en bättre människa.

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Topics: Tillgänglighet

Roles and Responsibilities on Website Teams

Posted by Shane Diffily

tisdag 29 juli 2014

People are the most important part of any system of Web Governance. Hire good people and they will generally find clever and innovative ways to get maximum bang for your buck. However, roles & responsibilities have not kept pace with changes in online activity. This has led to dangerous gaps in operations, as well as tension among staff due to competing claims over “who does what”.

In this article we’ll explore some of the ways you can restore 'industrial peace' by delivering the clear job descriptions your team needs.

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Topics: Web Governance

4 signs you're wasting money on a web content agency

Posted by Dave Schneider

tisdag 22 juli 2014

Web agencies are a fantastic resource for small marketing teams and can give a much needed boost to your online efforts - as long as you avoid these common pitfalls.

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Topics: Web Content Management, Content Governance, Web Content Agency

5 Reasons Why Your Website Content Isn't Influencing Readers

Posted by Mike Waterston

tisdag 15 juli 2014

Humanising the digital world is no simple task. Thanks to the rapid advances in technology, the expansion of social media, and the ever-growing influence of the Internet, consumers are growing more and more savvy by the day. They also have more choices than ever before, which means you have more competition than ever before. So the question becomes, how to distance yourself from competitors and convince consumers that your product/service/organisation is the best option for them?

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Topics: Website Content

The Website Redesign Nightmare

Posted by Helene Nørgaard Bech

tisdag 8 juli 2014

I’d like to introduce you to three people whose website redesign project is about to fail. Committing a variety of sins, there’s Walter the webmaster, Elizabeth the editor and Ian the IT guy, who work together for a public sector organisation. Read on to learn how to make sure their nightmare doesn't become yours!  

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Topics: Content Policy, Webbstrategi, Tillgänglighet

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